We love Online Marketing Courses
Why is it so important to learn digital marketing today?
If you are thinking of running your own business, or you already own one, you already know the importance of being present online. Learning Online Marketing skills is important to implement them yourselves, or so you can manage your team in the right direction! Did you know that the majority of consumers make their buying decisions by first exploring their options online through search engines, websites, and reading customers reviews? And now more than ever, more people are also making their purchases online for home or office delivery. It´s today’s mandatory environment !
Digital marketing refers to marketing on internet through all digital channels. It’s another term for internet marketing not only is it less expensive than traditional marketing, but it is a lot easier to reach a large number of new and existing customers with less money. Smart Insight reports that 45 percent of the organizations don’t have a clearly defined digital marketing strategy in place.
Whether you’re thinking about transitioning from traditional marketing to digital marketing, or you’re among the 49 percent who are ready to add digital marketing to your promotional mix, with our courses you will have that covered.
There are many digital marketing strategies, including:
- Search engine optimization (SEO)
- Display advertising
- Affiliate Marketing
- Social media marketing and advertising
- Content marketing
- Mobile marketing
- earch engine marketing
- Email marketing.
There is a huge offering out there. At Top Online Education we select top courses for you to chose from. The basic but most important areas of digital marketing that you will learn with Top Online Education are:
Social Media Marketing
Social media marketing involves the use of social media platforms as channels to reach large audiences. On social platforms, you can grow an organic audience of followers or you can use paid social advertisements to reach your target demographic. Most brands use both strategies, as they work well together.
The most popular social media platforms, Facebook and Twitter, have more than 2 billion and over 330 million users respectively. A successful social media strategy needs high-quality content to engage followers. The same goes for email marketing. Brands must create content and then distribute it through other digital channels. Not everyone can do a hit with this but we have the recipe for you!
Search Engine Marketing (SEM)
Search engine marketing, also known as SEM or search marketing, refers to all the processes involved in generating traffic from search engines. SEM includes SEO (which to some extent is theoretically true), but practically, it is quite different. The core of an effective SEM strategy is paid advertising through platforms like Google ads or Bing Ads.
According to a most recent research from Campaign Monitor, every $1 put into email marketing generates $38. For this reason, email marketing is one of the most popular digital marketing techniques among digital marketers. It is so popular that 82 percent of B2B (Business to Business) and B2C (Business to Consumer) companies are using it.
Email marketing, if you implemented properly can prove very effective. Another report from Campaign Monitor shows that a good email marketing strategy is 40 times more likely to acquire a customer than the combination of Facebook and Twitter campaigns. It will be nice to handle this? We are sure you will learn it fast.
Digital Marketing can also be referred to as paid advertising. It refers to every strategy and process involved in generating referral traffic to your site via paid digital display ads. Marketers often conduct digital advertising on different platforms, depending on where their target audience is most concentrated. Some of these platforms include:
- Google (AdWords and analytics)
Another great feature of digital advertising is the ability to use remarketing. With remarketing advertisements, you can successfully convert window shoppers to customers by showing them ads after they have left your website. Have you ever searched for an item in an online store, only for you to leave that site and see the same item on another site you visit? That is remarketing. Businesses use this tactic to send customers back to items they’ve viewed before on their site. The idea is to remind the customers that they were once interested in this product. Perhaps when they were on your website it wasn’t a good time to make a purchase or they needed to think about it a little more. When you show them a remarketing ad in the future, you may be able to convert them at that time. Just can’t wait to teach you how to do it!
In few words this is what you need to Plan a Digital Marketing Campaign?
Although digital marketing is a profitable venture, it needs to be implemented properly. Otherwise, you won’t see the results you desire. Devising and implementing a strategy that would yield results is no easy task. It involves lots of strategy development, research, and creativity. Listed below are two things you can do to help start your digital marketing planning.
With our courses you will be able to create successful digital campaigns that are effective for you or your client. You will be able to create reliable income with your knowledge in these areas and thus have the knowledge to create, analyze, measure and train others in this area that today is vital for the creation, sustainability or growth of any business no matter what it is. When do we start?